Dr. Olaf Konstantin Krueger, M.A.: Competencies

Overview

My specialist competencies arranged according to disciplines.

Related Topics:

Talks, Publications, Journalism 2.1, and Galleries.

My professional and academic interests (Journalism, ePR/Marketing, Re­search)

Throughout my research period at the University of South Australia (UniSA), I enjoyed the ex­cel­lent study conditions for collaborative research with industry, government, and various or­gan­i­sa­tions at local, multinational, and international levels, for which UniSA is rightly re­nowned around the world. Also, the University's support for student activities, exhausting the full po­ten­tial of new ICT possibilities, and its providing of the latest technology in support of research work both are guarantees of success for a praxis-oriented scientific community in today's glob­ally inter-linked Knowledge Society.

My study was carried out as part of the Doctor of Communication (D Com) programme offered by the School of Communication, whose research and teaching activity also extends to the areas of journalism, professional writing, multimedia, information and knowledge management, internet strategies, and public relations. The D Com is a structured research programme which allows candidates to undertake projects and research appropriate to their professional sit­u­a­tion. It allows graduates working in communication related industries to contribute to the re­search in their industry while continuing their professional roles. The D Com programme there­fore is applied research, supporting practitioners and meeting the needs of mid career pro­fes­sion­als.

If—as in the practical case of my study—upheavals begin to emerge in the (media) market and, as a consequence, radical changes are expected or become necessary in the area of op­e­ra­tions of a company, it is exactly this knowledge exchange that can help check new the­o­ret­i­cal management concepts for their practical use in concrete test cases and with relevance to the necessities of the day. The beneficiaries of this procedure are the academic institutions who train future junior management people, as well as companies who are ready to innovate and open minded mid career professionals.

Press and (Electronic) Public Relations, Publishing Firm Management

Management of hall and mass events

Speaker in several Topics

Five remarkable skills

My experience in the co-ordination of a small team of technical staff (writers, con­tent organisers and designers) and co-ordination of a network of external sup­pli­ers

Driven by the reinforced application of ICTs, decentralised forms of work and organisation are spreading increasingly. ICTs sup­port activities that are performed exclusively or tem­po­rar­ily out­side the central company compounds (home based or alternating), with the customer and independently of location (mobile). Moreover, both the internet and e-publishing have redefined the understanding of the position and function of all those involved in the publishing process and management of information. A Content Manager now treats the marketing of (his) content in a holistic and creative fash­ion. The marketing effort gets under way with the generation of an idea for (new) content and leads from flexible production of content through to an integrated pub­lishing pro­cess (print, off­line, online) and finally to Customer Relationship Management.

E-Publishing, Database Publishing, M-Publishing

Online-Publishing, Content Management

Digital photographing and filming

My demonstrated experience in and the ability to conceive new print solutions as they relate to the achievement of broad marketing objectives

What applies to both the individuals and the businesses concerned, irrespective of their special context, is the fact that avoiding the use or application of new media or internet technology means provoking grave information deficits and competitive disadvantage. Especially called upon to meet market requirements here are publishing houses, the book trade, and libraries, all of whom can take these developments into account by adapting step-by-step part or all of their organisational structures.

Process aims can be arrived at in a lean way when the quality of the collaboration, information and communication is appropriate to the given organisation and situation. This is my pro­fes­sion­al experience. The point of managing publishing processes is to make available on time to the customer the right product of a quality that is adequate and for a price that is suitable. Being in charge of a publishing process means being able to get organised in a network of team colleagues and professionally mastering quality efficient technology, computer files, e-mail communication, and calendar. I have always team-worked successfully in the above functions, learned from colleagues' experience and contributed mine in exchanges with colleagues.

Operating systems and Networks

Application-software in the Office field

Fax, E-mail, Telecommunications, Internet

Utilities

Multi media (Discothèque, Radio, Chat)

Politics

Master exam topics

Continuities and change tendencies of the party political set-up in the Federal Republic of Germany

Influence and power of the (mass) media

Biogeography

Social and Political Geography

Economic Geography

Geography of communication